You can create better content today in 3 simple steps!
Whether you are a Sunday school teacher, a primary school teacher, a preacher, a home group leader, or simply someone who has been charged with the responsibility to put some sort of content together and deliver it in a meaningful way- You need to keep reading! Whether you are writing a sermon, writing a blog, writing a drama, writing a shopping list (maybe not the last one), there are key principles that you need to know that carry across all forms of content creation. Let me share some of these with you today.
1. Start with the End in Mind
Before anything else, you do need to start with the end in mind! You need to ask the question: “What do I want people to take away?” Do you I want them to change something? Do I want them to remember a concept? Do I want them to learn a new way of doing something? Do I want them to buy something? It is so critical to think about what you want to achieve, as this will determine whether your content actually succeeds in delivering an outcome that you desire. For example; by the end of this blog post you will be a better content creator. I want you to make better content that has impact.
A good questions to always ask yourself is:
What’s the takeaway?
Before you do anything else, think about what you actually what to achieve with your content. Then, shape your content around that goal. I have found the following structure really helpful in building content that is shaped around an outcome.
- Introduction: Tell them what your going to tell them
- Main Body: Tell them (include examples)
- Conclusion: Tell them what you just told them
It might sound crazy, but it works!
2. Don’t try to do too much.
This next point follows on from the first. Different content will always have different levels of complexity involved, so this can vary based on what you are actually doing. For example; I believe a good Sunday school lesson will only focus on one key outcome that you will want the children to takeaway. If you try to teach too many points you will loose and confuse. For example, trying to grasp the 25 steps to happiness will ruin anyone’s day, but I might actually be able to achieve 3 steps to a more fulfilled life.
Try to keep your content to a good number. For most things, many people agree that three main points work. In fact this blog post is only going to have three points (I hope I can count…).
3. Use examples and illustrations
Please, always take the time to include illustrations to explain anything you are trying to communicate. A relevant and timely illustration or example will help drive home any point. Without them, your content can be as dry as a mouthful of instant coffee. For example, if good content can be described as a house, and each main point a room in that house, then a relevant illustration is like a window in each room, allowing the light (understanding) in. The more windows, the more light and the more your point is driven home.
It goes without saying that this is what Bible Story Cartoons is all about. We create cartoons to help bring the bible to life in a fun and entertaining way.
So, remember to start with the end in mind (What’s the takeaway?); Keep your main points to a minimum (The appropriate amount for your audience), and illustrate, illustrate, illustrate and you will create better content!
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